The NJSBDC’s webinar series is being offered in 2013 at very affordable rates. Company executives and their business partners can take advantage of the knowledge, tools and strategies for growth offered in these specially designed business seminars, which focus on gaining traction, creating success, and sustaining organizational performance. The NJSBDC Portable Assistance Program provides the business enhancement webinars to assist individuals and small business owners affected by the military base closure at Ft. Monmouth. Take advantage of these knowledge-packed sessions!

Each webinar is $25 and begins at 6:00 pm.

Learn from home. Get expert guidance. Grow your business.

Please call to confirm that your registration was processed.

WEBINAR OFFERINGS:

E-Business Webinars

International Trade Webinars

Procurement Webinars

Strategy / Operations Webinars

Branding Webinars

Green Sustainability Webinars

Finance Webinars

Disaster Assistance Webinars

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E-BUSINESS WEBINARS

Presenter: Sunny Kancherla (see bio below)

Big mistakes to avoid when building your website!

Big mistakes to avoid when building your website! Learn design principles and best practices in this Website Development webinar.

This webinar is offered on the following dates:

June 25, September 10, November 26

How to Build Your Website… on a Dime!

Need a professional website but don’t have a big budget? Learn about 7 do it yourself website building tools that cost little to nothing and can have your business Online in a day!

This webinar is offered on the following dates:

July 9, September 24, December 10

Promoting your website & boosting sales!

Now more than ever, prospects and customers are looking for information online before they even get in their car, pick up the phone, or enter your store. Can they find you? Learn proven strategies to promote your website on and off-line.

This webinar is offered on the following dates:

May 14, July 23, October 8, December 17

Unlocking the Power of Email Marketing

Do you want to get more customers easily? Do you realize what email marketing can contribute to your marketing campaign efforts? Don’t miss out on the numerous benefits that email marketing can achieve for you. It is surely a potent source of income that you can use as you start drawing in traffic to your website and converting customers into buyers using the power that email marketing possesses. Long live Email Marketing!

This webinar is offered on the following dates:

May 28, August 13, October 22

Simplifying Social Media Marketing

Simplifying Social Media & Strengthening Your Brand: Business owners who take this webinar find out how to best utilize social media. From Facebook to Twitter to Linkedin, clients will learn how to use them to grow their business. Business owners learn how leveraging social media can improve customer relationships and their bottom line.

This webinar is offered on the following dates:

June 11, August 27, November 12

Presenter: NJSBDC E-Business Consultant Sunny Kancherla

Sunny is a digital strategist and e-marketing expert that has built a website GardenStateApartments.com that sees over half a million visitors every year and has been searched over three million times since it began. His site is seen by thousands daily and is the number one search result on Google above national website owned by The Washington Post Company and E-bay. Mr. Kancherla has consulted with the NJSBDC network since 2008 and has helped dozens of small business owners successfully take their business online.

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INTERNATIONAL TRADE WEBINARS

Presenter: Roger Cohen (see bio below)

Getting Started in International Business

Is your business ready to leap into global markets? Whether you are a buyer or seller, you must assess the risks and opportunities for your business in the global economy. This workshop is an introduction to the fundamentals of international trade. It will cover topics for both beginning and accomplished exporters and importers.

This webinar is offered on the following dates:

September 17

Selling Overseas with International Reps, Agents and Distributors

This class provides an introduction of the fundamentals of how companies involved in international sales and marketing can get the most from their international representatives, agents and distributors. Students will learn to maximize their efforts in international sales and marketing. We recommend that students take Getting Started in International Business prior to this session.

This webinar is offered on the following dates:

September 25

Basics of International Risk and Finance

This webinar provides an introduction to the international language of how to buy, sell, deliver, get paid and transfer risk. We will be discussing INCOTERMS and letters of credit.

This webinar is offered on the following dates:

October 2

Presenter: NJSBDC Lead International Trade Consultant Roger Cohen

Roger S. Cohen, is Lead International Trade Consultant for the NJ Small Business Development Centers (NJSBDC), and president of Cohen International. For over twenty years, Roger has helped clients develop all sorts of international business – from fine art, through currency printing machines, to xylophones and zebrawood.

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PROCUREMENT WEBINARS

Presenter: Stephanie D. Burroughs(see bio below)

Preparing and Getting Started with Federal Contracting

Learn how to effectively search www.fbo.gov using the variety of search tools available on this robust search engine. This webinar will cover the various small business procurement programs, and how your small business can get its share of the federal government contract dollars.

This webinar is offered on the following dates:

May 15, July 17, October 23

The Mechanics of Public Contracting

Discover the world of public contracting with various New Jersey authorities; and do not underestimate the opportunities in selling your goods/services to local county and municipal government. If you want to do business with the State of NJ but aren’t sure how, or are confused by the process, this webinar will help you save time and energy in your pursuit for contracts.

This webinar is offered on the following dates:

May 8, July 10, October 9, December 3

Presenter: NJSBDC Director of Procurement Services Stephanie Burroughs

Stephanie D. Burroughs, Director of Procurement Programs for the NJ Small Business Development Centers, manages a team of consultants and staff who provide a variety of services specializing in government contracting to diverse small businesses. The services include individual advisor sessions specializing in federal, state and local government agency sourcing strategies, accessing contract opportunities, small business registrations, federal, state, public and private diversity certifications; contracting vehicles; strategies for successfully selling to the government marketplace; BidConX (a bidmatch subscription service) and certification auditing services. In addition she has developed and spoken at a variety of training programs; seminars, expos, webinars, teleseminars; and matchmaking programs which provide small business owners direct contact with buyers and other purchasing decision makers.

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STRATEGY / OPERATIONS WEBINARS

Presenter: Marcela Zuchovicki (see bio below)

Building Businesses That Last (Strategic Planning)

Developing a Strategic Plan – A comprehensive tool on steps required to grow your business.

This webinar is offered on the following dates:

May 21, May 29, August 20 

How To Increase Cash Flow

Keeping Score –  Financial information needed to understand your business and tools needed to understand your business cash position.

This webinar is offered on the following dates:

April 30, June 4, October 15, November 5

Presenter: Marcela Zuchovicki

Marcela A. Zuchovicki is a professional CFO and a Business Coach and Strategist for small businesses. Her professional degree is mathematician and Actuary. Marcela has taught Calculus and Linear Algebra at the Universidad Anahuac in Mexico and has taught financial computer models for executives at IBM in Mexico. As a business owner Marcela built in the 90’s an arts management company (EFAL Artists) with a roster of 250 artists from all over the world. EFAL Artists operated in the USA, Mexico, Portugal and Spain. At the end of 2004 Marcela created a mission driven company in the specialty coffee industry, Jalima Coffee. For the past eight years, Marcela has been the owner and CFO of Jalima Coffee,  a sustainable, ecological and educational coffee company. Also, while building Jalima Coffee, Marcela became the CFO and Strategic Advisor for Taste of Crete, an importer and producer of specialty Greek food.

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BRANDING WEBINARS

Presenter: Cheryl McCants (see bio below)

Branding For Business -It’s Not Just Matching Business Cards and Brochures

This webinar will look at ways entrepreneurs, small business owners and established business owners can develop, launch and enhance their companies’ brands. Participants will discuss and review real-world examples of branding in action. This webinar is designed to help you understand what branding is and what it is not, while identifying ways to grow your business by growing your brand.

This webinar is offered on the following dates:

June 18, July 30, October 1 

Presenter: Cheryl McCants

Cheryl McCants, Principal at Impact Consulting Enterprises, is a bilingual, award-winning professional with more than 25 years of branding, marketing and communication experience.  A leader in brand development, she has worked with large and small brands including AT&T, Nike, The National Urban League, iFoster, Plainview Growers and General Glass International.  She has successfully revitalized failing firms and helped to launch several new products and companies.

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GREEN SUSTAINABILITY WEBINARS

Presenter: Barbara Close (see bio below)

Cashing in On Going Green – How to Start Now and Do it Right

Learn how to frame the benefits and costs of different “green” strategies and decide, with confidence, which to use. By focusing on only high-potential projects your pursuit of a green business will be much easier.  This webinar aims to provide the tricks of the trade so you’ll feel in control of your green strategy.

This webinar is offered on the following dates:                                                                                                                                                                                                                  0.

May 22, June 26, August 14, October 16

Presenter: Barbara Close

Barbara Close, founded Princeton Sustainability Advisors, based in Princeton, NJ in 2007 to focus her career on corporate environmental responsibility and waste reduction. Her corporate experience and passion for sustainability combine “green” with growth and profitability. A “treehugger in a suit” she is at her best helping clients dream up big ideas, crunching the numbers and recommending and developing the best way forward.  She has held executive roles with Tyco International, Ingersoll Rand Company and PricewaterhouseCoopers, as well as with several startups and small businesses. She has advised sustainability executives at Nike, Kraft, Frito-Lay and numerous other major companies as well as many smaller and less visible clients. Before entering the corporate world she operated a small service business for 10 years and brings a realistic perspective to small business issues, alongside best practices used by the Fortune 500.

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FINANCE WEBINARS

Presenter: Dolores Stammer (see bio below)

Business Valuation

Ready to call it a day or begin a new venture? This webinar discusses the right reasons for buying or selling a business, alerts you to possible pitfalls and problems, and gives you the tools to assess the value of a business. The focus of the workshop is to develop quantitative data that helps establish a meeting of the minds, which in turn provides financial value and a comfort level for the buyer and the seller. Small business owners interested in succession planning, estate planning or insurance planning would also find this workshop enlightening.

This webinar is offered on the following dates:                                           

June 12, July 31, August 28, November 20

Presenter: Regional Director of NJSBDC of Northwest Jersey, Dolores Stammer

Dolores Stammer is currently the Regional Director of NJSBDC of Northwest Jersey.  Her responsibilities include providing services to small businesses in Warren, Sussex and Morris counties. She coordinates the “student-powered” projects that assist companies in reaching their next level of performance goals.  Dolores is a seasoned entrepreneur, a college professor and a seminar leader in great demand. She is known for her ability to present business material in an entertaining and informative manner while not sacrificing the level of detail required to present practical and workable solutions to everyday challenges. She is considered an expert in marketing, business development, strategic planning and operational tactics. Seminar participants agree that they leave her workshops with a bucketful of ideas and tips that flow directly to the bottom line.

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DISASTER ASSISTANCE WEBINARS

Presenter: Jay Mackenna (see bio below)

Disaster Readiness and Relief

SBA offers an opportunity to receive information on all aspects of SBA’s disaster loan program and disaster preparedness.  The training covers, SBA’s Role in Disaster Recovery; How Disasters Are Declared; Types of Disaster Declarations; Types and Features of SBA Disaster Loans,; Disaster Preparedness  and more.  This provides the New Jersey business information on how to prevent or mitigate future disaster damages and a method for disaster recovery.

This webinar is offered on the following dates:                                           

June 5, August 6, (More dates to be announced)

Presenter: Public Affairs Specialist for U.S. SBA, Jay MacKenna

Jay has served as a Public Affairs Specialist with the U.S. Small Business Administration – Office of Disaster Assistance – Field Operations Center East in Atlanta, Georgia since March, 2006.  As a Public Affairs Specialist he is responsible for responding to congressional inquiries, media requests, and disseminating information to the public.  He provides information on the SBA Disaster Assistance Program throughout 27 states, the U.S. Virgin Islands, and the Commonwealth of Puerto Rico.  The variety of Jay’s experience with the SBA disaster loan program has enabled him to gain a broad knowledge of SBA’s disaster assistance program which enhances his ability to convey pertinent information to the public.  Jay assisted with the recovery efforts of the California Northridge Earthquake, Red River flooding, Hurricane Katrina and Hurricane Sandy.  Before employment at SBA he successfully worked in the private sector in accounting and as a small business owner.

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Take a moment and read what a few of our past webinar participants have to say about the quality of service NJSBDC has provided them.

“I really liked the webinar. Very informative.”

“Very well organized provided excellent sound bites of applicable knowledge. Thank you.”

“Although I have attended seminars before, this was my first webinar. I found it very convenient and informative. Several hours later, I

had already begun building my website. Sunny was great! Very informative and well presented. Thank you!”

“Very powerful and I learned some critical things I did not know.”

“Fully enjoyed the program and it has built on my already acquired skills.”

“The webinar was very well organized, well presented and contained the essentials to convey the purpose and objectives of its subject matter. Look forward to the next one.”

“Sunny’s presentation was excellent. It was thorough without being too technical & provided a great foundation for website organizational dos & don’ts. I learned a lot.”

“Great program, especially for website development on a PC based platform!”

“This webinar series came along just when I needed to find this information for developing my business. Anyone taking classes on starting a business needs this information, too.”

“Informative, well-organized, good survey of what’s out there, very useful.”

“These programs came along just when I needed it. Anyone who is thinking about starting a business would be wise to take this series of courses.”

“This webinar gave an excellent overview of what can be a very involved topic. Concise and thorough at the same time. Well done!”

“It was very informative and many things he mentioned I was not aware of it.
Thanks his valuable lesson.”

“It gave me a starting point, which is just what I needed.”

“Excellent presentation and information. Gave me lots to think about!”

***Registration will be allowed until 4pm the day of the webinar and the individual must be logged on at their computer at the immediate start time. *** If you have ANY QUESTIONS: Please call 973-353-1927. Instructions for set up and links will be sent the day of the webinar. **PLEASE NOTE: TOTAL PRICE FOR WEBINAR(S) WILL BE SHOWN ON THE CHECK-OUT PAGE. ** Each webinar is $25 at begins at 6:00 pm. There is also a Q&A after the presentation. YOU MUST have computer SPEAKERS to hear this webinar.