Marketing Upstream

Next Stage Business Growth Series Training 2011

NJSBDC Offers Training for Each Stage of the Growth Cycle

Where Businesses Go to Grow

This session will be:  Marketing Upstream: Getting Out of Your Comfort Zone, providing the tools to find new and larger clients and overcome barriers to entering new markets.

Fifty percent of the clients served by the New Jersey Small Business Centers’ (NJSBDC) network of 11 statewide centers are established small business owners, while the other half consists of early-stage entrepreneurs and fledging new businesses. What each has in common is the need for the tools and strategies that can help them reach the next level of performance. The expertise of NJSBDC’s experts’ wide array of knowledge of national application of best practices!

Next-Stage Growth Series

As the pressure for New Jersey to create new private sector jobs continues to increase, the NJSBDC has responded by developing and offering specialized training for next-stage business owners. The “Next Stage Growth Series” courses are available throughout the year, at established times and sites throughout the state, or at the Business owners’ work sites. Company executives and their business partners can take advantage of the knowledge, tools and strategies for growth offered in these specially designed business seminars, which consist of nine courses, focused on gaining traction, creating success, and sustaining organizational performance.  The other courses offered are as follows:

• Stepping Up to Success, offering best practices and strategies for establishing priorities and optimizing organizational performance.

• Knowing Your Market: Who and Where are Your Customers and What Do They Really Want, focusing on market research methodologies to identify trends, the nature of the competition and customer satisfaction.

• Marketing Upstream: Getting Out of Your Comfort Zone, providing the tools to find new and larger clients and overcome barriers to entering new markets.

• Strategic Selling: Processes and Practices, covering the strategic selling skills needed for top performance.

• Attracting, Retaining, and Engaging the Right People for the Right Job, covering critical human resource issues, and how to maximize individual and team performance (two-part).

• Business Valuation: Creating a Meeting of the Minds in Real Dollars, focusing on the dynamics of buying and selling a business and the tools for assessing its value.

• Exit Strategies: You Can’t Leave Unless You Know Where the Door Is, covering how to plan for succession, typical cash out goals, options and alternatives.

• Keeping Score: Where’s My Cash?, providing information and templates for cash flow planning and analysis.