Blog Posts

DIRECTOR SPOTLIGHT: Lorraine Allen

DIRECTOR SPOTLIGHT: Lorraine Allen

  Director Spotlight: Lorraine Allen   Lorraine Allen is the Regional Director of the NJSBDC at The College of New Jersey (TCNJ), which serves Mercer County. Lorraine has supported small businesses and entrepreneurs as an NJSBDC Regional Director for 25-years and is a unique and invaluable gem in Mercer County.   Lorraine and her team at […]


Posted on April 14, 2017 | Comments Off on DIRECTOR SPOTLIGHT: Lorraine Allen

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Emotional IQ and Entrepreneurship

Emotional IQ and Entrepreneurship

Article by Jeanmarie Tenuto   Have you heard of emotional IQ?  It’s fairly popular.  Emotional Intelligence Quota or E-IQ extends beyond the personality and the cerebral IQ.  It acts in concert with those two but many would say it rules the roost.  As studies have proven, for those who are considered top performers versus others, […]


Posted on August 9, 2016 | Comments Off on Emotional IQ and Entrepreneurship

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Going Global

Going Global

Importing & Exporting Tips to help you Ship Over Rough Seas Without Getting Sea Sick   by Stephen Bacque, Ph.D., Guest Contributor   Just the thought of shipping your products overseas is enough to make most ‘Sea Sick’ but don’t let it! Importing/ exporting is a great opportunity to grow your business.  International trade increases […]


Posted on July 18, 2016 | Comments Off on Going Global

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Driving Sales

Driving Sales

Article by Jeanmarie Tenuto   The driving force behind any successful business is sales. The history of selling techniques has evolved over time and today we are facing a whole new set of rules. Wherever you may be selling on the planet, the process has changed because the vast amounts of data available to the buyer is at […]


Posted on July 14, 2016 | Comments Off on Driving Sales

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Walking the Shop Floor

Walking the Shop Floor

Article by Jeanmarie Tenuto How hard is it? Get up from the desk and go walk the floor where the products are made.  The act of observation can be the hardest part of the process for some people.  Getting out of one’s own way to allow the willingness to learn the truth. The truth can […]


Posted on July 6, 2016 | Comments Off on Walking the Shop Floor

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8 Small Business Tax Preparation Mistakes to Avoid

8 Small Business Tax Preparation Mistakes to Avoid

By Caron_Beesley, SBA Contributor Tax time brings with it a sense of urgency and pressure, and mistakes inevitably follow. Tax deductions go unclaimed, paper trails go awry and costly surprises can result. Here are eight of the most common tax preparation mistakes that small businesses make, plus some tips for mitigating them.   Start a […]


Posted on April 15, 2016 | Comments Off on 8 Small Business Tax Preparation Mistakes to Avoid

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Pricing Models for Consultants

Pricing Models for Consultants

Article by Jeanmarie Tenuto As a consultant, you may have very specific questions regarding pricing for your services. You want to be fair and reasonable but also strategic.  There are two main components behind pricing strategy.  The financial side and the marketing perspective.  Keeping the two isolated for the first stages of analyses will help […]


Posted on April 14, 2016 | Comments Off on Pricing Models for Consultants

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Hitting the Runway: NJSBDC Client, Copper River Salon & Spa, Rocks NY Fashion Week

Hitting the Runway: NJSBDC Client, Copper River Salon & Spa, Rocks NY Fashion Week

Recently, the NJSBDC at The College of New Jersey’s client and 2015 Small Business Growth Success Award Winner, Barbara Weigand, owner of Copper River Salon & Spa, graciously welcomed us to visit her and her team at their location in Princeton, NJ.  Barbara also updated us on some really exciting new developments for her business. […]


Posted on March 21, 2016 | Comments Off on Hitting the Runway: NJSBDC Client, Copper River Salon & Spa, Rocks NY Fashion Week

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The Use of Social Media to Qualify for Business Loans

By Jeanmarie Tenuto   Some prospective borrowers are voluntarily including their social media (business and personal) to financial lenders as part of the loan submission package. Although unregulated and not “officially” part of the risk analysis and evaluation process for traditional lending institutions, the power of social media profiles may strengthen (or weaken) a prospective […]


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5 Essential Internet Marketing Tips to Grow Your Local Business

  Article by Jeanmarie Tenuto From the local, family-owned restaurants to physician practices, to auto mechanics to local franchisees, online marketing is so simple, very effective and quite affordable.  It has now become essential in growing the business.  Here are some tips that will show you how to begin growing your business through internet marketing: […]


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