5 Essential Internet Marketing Tips to Grow Your Local Business


Article by Jeanmarie Tenuto

From the local, family-owned restaurants to physician practices, to auto mechanics to local franchisees, online marketing is so simple, very effective and quite affordable.  It has now become essential in growing the business.  Here are some tips that will show you how to begin growing your business through internet marketing:



  1. Reach More Customers with the Click of a Button

With one click, you’ll put your business in front of prospective customers who are ready to buy and make it easy for them to choose you.  Here are just a few ideas of tools and techniques you can use:

  • Content creation and publishing
  • Email marketing
  • Coupons and deals
  • Search engine optimization
  • Social media and reputation management
  • Business listing management


  1. Be the Center of Conversations

Spread awareness about your business by publishing your content across the web. Here is a list of some of the places your marketing message could be distributed to:

  • Newswires, like NearSayand Google News
  • Coupons and deals sites, like
  • News publishers, like Google and Bing
  • Email directly to your subscriber’s inboxes
  • Social media accounts, like Facebook, Twitter, LinkedIn and Google+
  • Ratings and review sites, like Yelp and Google My Business


  1. Create Loyal Customers in Minutes a Day

Establish a presence for your business on major social media and review sites, such as Facebook, Twitter, LinkedIn, Google+ and Yelp.

  • Build followers by using Facebook advertising and keep them engaged with regular posts and updates.
  • Prioritizing and organizing social media posting and advertising, messages and customer reviews by using social media management system for brand management.


  1. Increase Your Ranking on Major Search Engines

  • Make sure you are monitoring and adjusting, (when needed), your business in local searches.
  • Manage your business profile across business listing sites, apps and map sites to boost organic search and ensure customers get the right information every time.


  1. Identify Your Goals and Stay on Point

Whether you want to increase new sales or build existing customer loyalty, stay on point and don’t waver.

  •  Create a consistent business profile to use in online directories
  •  Review keyword selection
  •  Choose a topic for your monthly article

Download the 10 Tips to Generate More Positive Reviews

Business Continuity Conference | Tuesday, July 14, 2015 @ 8:30am – 2:00pm



2015 Business Continuity Conference

Hosted by the NJSBDC at Rutgers Newark

Tuesday, July 14, 2015 | 8:30am – 2:00pm


Business disruptions are a way of life.

We have the answer for it.


Cedar Hill Golf & Country Club

100 Walnut Street   Livingston, NJ 07039






Thank you for making this event such a success!




Questions/ Comments:

NJSBDC at Rutgers – Newark

973.353.5950  |



Event Description:

Since Hurricane Sandy hit New Jersey talking about Disaster preparedness was trending! But are you focused on Business continuity? Disaster preparedness usually leads you to emergency planning of what to do during the disaster event. We want You – the Business Owner – to be thinking long term in terms of how you keep your business going once the disaster moments have passed and you are left to pick up the pieces. This is a paradigm shift. In our counseling of small businesses for the past 3 years after Hurricane Sandy, we discovered that many companies were not prepared enough. For example, many were able to account for physical injury to the business, but economic injury left them crippled for month and in some cases years. We also learned that not only did the disaster affect their business it adversely disrupted their personal lives too!

The America’s SBDC at Rutgers-Newark 2015 Business Continuity Conference will give you 360O strategies and action plans to help you and your business remain operational during and after any emergency due to weather, fire, terrorist and/or cyber-attacks or even the loss of a key decision maker in the business. We will have expert presenters on recovery and continuity topics such as:

  1. Operations Continuity
  2. Technology & Data Management
  3. Recovery Teams & Crisis Management
  4. Risk Management
  5. Communication Planning
  6. Employees & Human Capital
  7. Supply Chain Continuity
  8. Safety, Testing & Maintenance
  9. Assessing both Economic & Physical injury
  10. Are you REALLY covered? Insurance Considerations.

Agenda: 2015 Business Continuity Conference – July 14 2015 (tentative)


Complimentary Breakfast & Buffet Lunch will be served.

Only pre-registered attendees will be allowed in the conference.

Request Consulting from NJSBDC!