internet marketing

Bergen County and Regional Area Small Business Owners Participate at America’s SBDC New Jersey Internet Marketing and Sustainability Business Boot-Camp





April 13, 2016 (Hackensack, NJ) – The New Jersey Small Business Development Centers network’s E-Business Program sponsored an intensive, three-day Internet Marketing and Sustainability Boot-Camp, April 5-7. The specialized sessions were conducted 10:00 a.m. – 3:00 p.m. each day so that there was plenty of opportunity for learning and networking among the small business owners/entrepreneurs along with business experts and co-sponsors participating.


The three-day series of seminars were co-hosted by the NJSBDC at Bergen Community College and held at the Bergen County Administration Building in Hackensack, NJ. Other event co-sponsors included the U.S. Small Business Administration (SBA), Rutgers Entrepreneurship Pioneers Initiative (EPI), Seton Hall University, Statewide Hispanic Chamber of Commerce, and Rising Tide Capital.


The specialized training seminars were composed of virtual and live events including several panel discussions, forums, and interactive Q & A sessions concerning:  E-Business sales, marketing, website development and overall digital strategy; business disruption, disaster recovery, and business continuity planning; strategic planning to guide business growth; and preparations for the big, NJSBDC network-sponsored Annual Internet Marketing Week 2016 to be held at Rutgers Business School from October 17 – 20.


“We brought everyone together on an array of important business topics to assist small business owners at enhancing their business operations,” said Sunny Kancherla, senior consultant/director for NJSBDC network’s E-Business program. Kancherla is CEO of Business Learning Tree. “Digital strategies are important in this day and age and our program focused on some key areas to help small business owners navigate and learn about its key components.”


Presenters and experts who shared their ideas and answered questions from the boot-camp participants included: Vincent Vicari, center director of the regional NJSBDC serving Bergen County; Marcela Zuchovicki, president and chief executive officer of Jalima & Associates; Alejandra Giron, loan officer at The Intersect Fund; Sean C. Hairston, chief executive officer, Medina=CITI; Nancy Barlow, president of The Barlow Group; and Steve Gomez, executive director of the Greater Newark Enterprises Corporation. Additional experts participating at the event included:  Stanley Robinson, LinkedIn consultant and copywriter, SHR Marketing, LLC; Luis DeLaHoz, vice-chairman board of directors, Statewide Hispanic Chamber of Commerce; Dan Garcia, chief executive officer and founder of Sociamerica, Inc.; and SBA Lead Business Opportunity Specialist Dominick Belfiore,


Local eateries and a company which was established with the help of the NJSBDC program, Senor Sangria, provided refreshments for the well-attended curriculum series. In addition, special scholarships for NJSBDC’s E-Business Certification Program were provided to attendees who completed instructions on a Facebook dynamic created by the E-Business program’s consultant/director Kancherla. Jalima & Associates, headed by Marcela Zuchovicki, also sponsored a prize for a contest on Twitter dynamic information. The winner of that contest was from SA Auto Repair, receiving a restaurant gift card.


“We were glad to have co-sponsored and assist with the event itself,” said Vince Vicari, regional SBDC director at Bergen. “It’s always rewarding to share and impart knowledge with the small business owners and entrepreneurs who want to further empower their companies’ development and growth.”


“We expect to schedule other similar events throughout the state,” said Brenda Hopper, chief executive officer and state director of the statewide SBDC network. “This is a win-win for everyone.”


“Our sponsors, co-sponsors, business trainers and experts make these kinds of specialized events and sessions knowledge-packed and provide the best learning environment and networking opportunities for those seeking to develop and grow their own businesses,” added Deborah Smarth, America’s SBDC New Jersey chief operating officer and associate state director.


About America’s SBDC New Jersey (NJSBDC)

The New Jersey Small Business Development Centers network, one of the first pilot projects in the nation, has provided comprehensive services and programs for small business in New Jersey for 37 years; SBDC experts help businesses expand their operations, manage their growth, or start new ventures. Expert staff and practicing business consultants help small business owners and entrepreneurs to develop business plans, find financing, accounting and financial analysis, identify new markets, initiate marketing strategies, find procurement and international trade opportunities, learn green sustainability practices, commercialize technology and develop an E-commerce presence. This non-profit network, a federal-state-educational partnership, leverages funding from the U.S. Small Business Administration (SBA), the N.J. Business Action Center (BAC), the educational institutions that host the 12 centers as well as other private sponsorships and additional private/public grants. The NJSBDC Headquarters, located at the Rutgers Business School in Newark, NJ, oversees the network which is an accredited member of the national network of America’s SBDC. Up to 1,000 centers and satellite offices serve small businesses across the country, generating jobs, new businesses and economic development. Visit

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Paid Search vs. Organic Search: Which Is Better For my Business?

The websites that appear at the top of the search results get that placement for a number of reasons, and chance isn’t one of them. Do you know where your business appears in the search results?

Search results are critically important to your business since 80 percent of web traffic comes from search engines like Google and Bing. Studies show that people tend to interact with businesses whose ads appear near the top of the page, whether they are paid or organic. If your website doesn’t come up until the 3rd or 4th page, you’re not going to be seen by many people, and you won’t be getting many clicks.

In order to land a top spot in the SERPs, you need both paid and organic search. These are the two strategies that influence your placement, but they are executed differently.

Paid Search vs. Organic Search

When you do a quick search, you’ll find that the search results at the top of the page and on the right-hand sidebar have a yellow box with Ads posted above them. This makes it easy to distinguish the paid ads from the organic search results. All entries listed under Ads are paid for. All of the other entries are organic, meaning that the business is a popular entry with good SEO that matches what you searched for.

The best organic results will be listed at the top of the SERPs, but paid ads will always appear at the top of the page with the goal of drawing attention, clicks and revenue. Paid search is effective because users do tend to look only at the first few results.

Pros and Cons to Paid Search

The obvious advantage to paid search is that your website gets more visibility. This can be especially helpful if you have a new website that has yet to build up SEO. It takes time to have good search engine optimization, but if you’re looking for immediate results, you can pay your way to the top. Additionally, paid ads have the option to target a particular audience, such as those in a certain region, age bracket or income.

The disadvantage to paid search is the cost, although you can set your budget in advance and only pay for ads that are clicked on. Still, as soon as you stop paying for the ad, you lose your spot. And sometimes customers don’t trust ads as much as organic listings, so they may pass you up anyway.

Pros and Cons to Organic Search

Organic search offers long-term value. Users place more trust in organic ads and are more likely to click on them. Once you are able to get high rankings in the SERPs, you’re more likely to keep your spot and see better click-through rates, trust and credibility. You may not have as many options in terms of targeting, but this is the only way that you will land on the first page of the search results without having to pay.

The biggest drawback to organic search is that it takes time and resources. You will need to continually develop new content and use the best SEO practices. This is why paid search and organic search make a great team.

Which is Better?

When you combine both paid and organic search, you have a winning strategy. You can work on creating relevant, engaging content that follows your customers through the buying funnel and practice good SEO that offers long-term value. This will help your website retain its placement. Yet since you may not have time on your hands, you can get your business to the top with paid search and have the ability to target specific markets. Paid search is great for immediate results as well as boosting leads and sales for particular events and seasons.

Is Internet Marketing Worth the Cost?

When you’re a small business with a tight budget, you have no choice but to question where every penny goes. One issue that will creep up sooner or later is whether it’s worth it to pay for Internet marketing. In fact, you may have already asked yourself this question and decided that you would try to create an online presence for yourself. If that’s the case, how is it working for you?

First, let’s take a look at a few statistics that may interest you.

  • According to a recent Nielsen Global Online Survey, more than 85% of the world’s online population has used the Internet to make a purchase. This is up 40% in the last two years.
  • A recent survey found that marketers plan to increase their budget in mobile advertising (+69%), social media advertising (+70%), video advertising (+64%) and rich media advertising (+23%).
  • A recent Nielsen “Trust in Advertising” Report finds that 78% of people trust the recommendations of others, while only 14% trust advertisements.

Marketers do not engage in Internet marketing simply to do what everyone else is. This type of marketing has proven to be effective and worth every penny – when done right. The greatest advantages to creating an online presence are:

  • Wide reach
  • Target specific
  • Quick conversions
  • Measurable results
  • Highly informative
  • Cost effective
  • Easy to use

Bottom line: Internet marketing IS worth the cost.

The key is ensuring that you’re using your budget wisely. No two companies are the same, which means no two marketing strategies should be either. This is where an online marketing company becomes highly valuable. They have the skills, experience and tools to create marketing campaigns that will be an asset to your business and help you hit specific goals, whether it be generating new leads, boosting sales or both.

Without an online presence, your business will fall behind your competitors and miss out on a large chunk of your audience. If money is tight, start off small and continue doing some things in house. As you see the return on investment, you can put more money into your marketing campaigns and grow your business.

Most business owners are not successful at handling their online marketing, so don’t learn the hard way. Use your budget wisely and put your dollars into campaigns that will directly benefit your business.

Request Consulting from NJSBDC!