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PRESS RELEASE: America’s SBDC New Jersey Joins Other State SBDC Networks to Mark #SBDC DAY Nationally

America’s SBDC New Jersey Joins Other State SBDC Networks to Mark #SBDC DAY Nationally

Contact:

New-Jersey-color-with-band973.353.1927

press@njsbdc.com

 

 

SBDCs Provide BIG Impact on the Economy, Small Business Health and Economic Development

March 16, 2017 (Newark, NJ) – America’s SBDC New Jersey will join with the other 49 states’ SBDCs across the nation to celebrate SBDC Day on Wednesday, March 22, 2017.  Nearly 1,000 offices nationally will join in promoting – via social media and live and other events – the core mission and successful outcomes of America’s SBDC program. Telling the stories of its clients is the best way to celebrate #SBDCDay.

 

SBDCDay-2017-Facebook-Cover-PhotoThe day will be marked by sharing the success stories and notable impact the program has on the lives of entrepreneurs and small business’ operations in generating jobs, new businesses and additional economic development in communities across the nation.

 

America’s SBDC New Jersey, also known as the New Jersey Small Business Development Centers, will be offering certain seminars, webinars, and some live events to keep with its history of imparting knowledge and power for small businesses that want to grow their business and individuals who want to start new businesses.

 

“We’re uniting on a national basis to talk about this program’s successes,” said Brenda Hopper, NJSBDC network chief executive officer and state director. “There’s no better story than those of SBDC clients assisted by the network’s 12 centers statewide and our specialty programs in E-Business, International Trade, Procurement, Technology Commercialization, and Sustainability.”

 

“The best actions our 12 centers undertake focus on imparting knowledge so our small business clients learn how to succeed and face the daily challenges in developing and building their business,” added Deborah Smarth, NJSBDC network chief operating officer and associate state director. “SBDC Day is a more visible extension of that mission that we undertake every day of the year. We share knowledge and ensure our clients go down the right path, utilizing our assistance to build success.”

 

Some highlights of events and social media efforts at SBDCs (regional centers) in New Jersey include:

 

-At the NJSBDC at Brookdale Community College (Monmouth & Ocean counties), three business clients of the regional center will join the Center for a live chat on Facebook.

 

-The NJSBDC of Northwest Jersey (Morris, Sussex & Warren counties) will conduct pro bono webinars on issues like e-mail marketing for promoting sales and how to effectively execute project management across all phases to drive success. There are other topics being taught on that day, also (see below).

 

-The NJSBDC at Ramapo College of New Jersey (Bergen County) will host a special session concerning SBDC services for the College’s graduate and undergraduate students who are interested in pursuing entrepreneurship as a career path. The regional SBDC is engaging students as future entrepreneurs and small business owners and providing them with opportunities for internships and experiential learning on SBDC business client cases.

 

-The NJSBDC at Rutgers University-Camden (Burlington, Camden, Gloucester & Salem counties) will release and share taped events concerning how to land government procurement opportunities for increased sales as well as the do’s and don’ts of winning financing via its successful “Meet the Lenders” series. The regional center is also featuring up to three successful small business clients on Facebook and LinkedIn to share their experiences about SBDC learning opportunities.

 

-The NJSBDC at Rutgers University-New Brunswick (Middlesex County) will hold an Open House and sponsor a workshop session concerning an “Introduction to Entrepreneurship” from 3:00 pm to 6:00 pm, providing tips and advice on succeeding as an entrepreneur.

 

-The NJSBDC at Stockton University (Atlantic, Cape May & Cumberland counties) will have a live chat with one of the Center’s successful clients, posting questions on the SBDC’s Facebook page and soliciting client responses.

 

-The NJSBDC at The College of New Jersey (Mercer County) is filming its “Walking Tour” (live) as Center business advisors/consultants meet with local businesses to discuss their success; in addition, other engagements will be shared in Spanish. The Center Director will also visit with some interesting high-growth/high impact SBDC clients in the service region.

 

-The NJSBDC at William Paterson University (Passaic County) will hold an “Open House” at its regional office. Two consultants will be providing advice for those business owners attending. One of the consultants is bilingual. Two to three SBDC success award clients will also mingle with the group of attendees and the Center is inviting state legislators in the region to join.

 

Webinars are being provided on a pro bono basis that are knowledge-packed sessions for small business owners and will run from 9:00 am through 4:45 pm on #SBDC Day and they include:

 

–Successful strategies for “lean” management in order to be competitive; accessing “free” Library resources for small businesses, including market research tools; success score diagnostics; 2017 marketing strategies, including effective tools, real-time marketing, advanced targeting and local considerations; understanding the loan process to maximize your chances of approval; reviewing whether your business financials are loan-ready and the types of loans available; and learn about developing your website and illustrating how you can get it launched promptly with a special tool.

 

Please go to www.njsbdc.com homepage for listings of events, webinars, and social media platform information sharing and learning opportunities to occur on #SBDCDay, Wednesday, March 22.

 

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PRESS RELEASE: Internet Marketing Week Sponsored by America’s Small Business Development Centers – New Jersey

Internet Marketing Week Sponsored By America’s Small Business Development Centers – New Jersey

 

Contact:

New-Jersey-color-with-band973.353.1927

press@njsbdc.com

 

 

Intensive Coaching and Training to Assist Small Business Owners and Entrepreneurs

in Pitch Competition


 

October 17, 2016 (Newark, NJ) – The New Jersey Small business Development Centers, America’s SBDC New Jersey, is hosting a week full of intensive training and one-on-one coaching during October 17 – 20. During this period, Small Business Development Centers network Specialty E-Business Consultant and other SBDC experts as well as business Leaders (in-state and out-of-state) will be offering special advice and guidance to entrepreneurs and small business owners interested in growing their businesses. The program commences at 5 p.m. and goes through 9 p.m. each day.

 

The topics of examination and study include:  An assessment of participants’ websites; search engine optimization to maximize a company’s E-Presence; ensuring a good reputation online; and Internet marketing plans and reviews. The NJSBDC network team will be presenting lecture sessions from E-Business Specialty Consultant/Director Sunny Kancherla, who will address key components in an Internet Marketing campaign; Rutgers Business Professor Arturo Osorio will provide a lecture about strategic planning in relation to Internet Marketing; Marcela Zuchovicki, a consultant for NJSBDC and owner of her own business, Jalima and Associates, will lecture about synthesizing all knowledge aspects and utilizing the information in a succinct manner for better exposure.

 

Towards the end of the four-day session, there will be individual mock pitches on Internet marketing plans involving participants and guest pitch experts and observers present, to contribute to the program’s mission of empowering small businesses to formulate strategies to enhance their E-Business visibility and company operations. On the final day’s program agenda, closing remarks will be made by NJSBDC network executives; and the actual Pitch Competition for Internet Marketing Plans by companies and business owners participating (in the week’s learning activity) will take place. After the competition, the winners will be announced and there will be a closing ceremony.

 

“This particular program each year not only leads to good networking opportunities, but, it contributes to small business participants’ knowledge of steps necessary to build their business online,” said Brenda Hopper, NJSBDC network chief executive officer and state director.

 

 

“We’re incredibly grateful to our SBDC consultants and experts as well as the business leaders volunteering at this event to share their knowledge and know-how with our small business and entrepreneur participants,” added Deborah Smarth, NJSBDC network chief operating officer and associate state director.

 

PSE&G provided some financial support for this program. An organization called Save Latin America has also provided support for this event.

 

About America’s SBDC New Jersey (NJSBDC)

 

The New Jersey Small Business Development Centers network, one of the first pilot projects in the nation, has provided comprehensive services and programs for small business in New Jersey for 38 years; SBDC experts help businesses expand their operations, manage their growth, or start new ventures. Expert staff and practicing business consultants help small business owners and entrepreneurs to develop business plans, find financing, accounting and financial analysis, identify new markets, initiate marketing strategies, find procurement and international trade opportunities, learn green sustainability practices, commercialize technology and develop an E-commerce presence. This non-profit network, a federal-state-educational partnership, leverages funding from the U.S. Small Business Administration (SBA), the N.J. Business Action Center, the educational institutions that host the 12 centers as well as other private sponsorships and additional private/public grants. The NJSBDC Headquarters, located at the Rutgers Business School in Newark, NJ, oversees the network which is an accredited member of the national network of America’s SBDC. Up to 1,000 centers and satellite offices serve small businesses across the country, generating jobs, new businesses and economic development. Visit www.njsbdc.com

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The Association of Women Inventors and Entrepreneurs “AOWIE” Conference

 

The NJSBDC is partnering with

The Association of Women Inventors and Entrepreneurs

for the AOWIE Conference 2016!

 

Saturday, June 18th 2016 |  10:00 AM-5:00 PM

 

Paul Robeson Campus Center, Rutgers University

350 Dr. Martin Luther King, Jr. Blvd., Newark, New Jersey, 07102

Register

 

An AOWIE conference experience is like no other, filled with music, gift raffles, prizes, professional networking, refreshments, food, grand entertainment, and of course, fun!

 

Esteemed speakers include: NJSBDC CEO/ State Director, Brenda B. Hopper; American actress, director, singer and dancer, Jasmine Guy; singer/songwriter, Alyson Williams; Sesame Street’s Dr. Loretta Long AKA Susan and the list continues.

 

Guests will also have a chance to meet and network with our AOWIE Alum, which consists of seasoned professionals ready to take your business to the next level.

 

AOWIE Alum include founder of AOWIE, Lisa Ascolese AKA “The Inventress”, Deborah Owens, Kimberly A. Ferguson, Jacquelyn Phillips, Tara AckawayTracey Washington Bagley, Kim Lavine, Andrea Knight, Ruth King, Gwynne Sugg, Maggie Linton and a few newcomers. Designer, Mona Stephen; Editor, Tam Laurence; Singer, Anissa Hargrove and more.

 

Topics of Breakout Sessions include:

  • Learn how to get your product on the shelf!
  • Plan for your financial future with financial planner.
  • Understand the importance of marketing your product.
  • Social media on with social media expert Tara Ackaway, and much more.
  • Register for the “Two Minute Elevator Pitch Competition” and pitch your protected idea or product to a Shark Tank inspired panel!
  • Elevate the success of your own business all while inspiring YOU!

 

Register

 

Register To Become A Vendor.. For more information, email us at info@aowie.com.

 

 

Let’s work together,

“Bridging The Gap Between Ambition And Success!”

 

 

 

More Information:

info@aowie.com  |  732 647-5433  |  www.aowie.com


The Use of Social Media to Qualify for Business Loans

By Jeanmarie Tenuto

 

Some prospective borrowers are voluntarily including their social media (business and personal) to financial lenders as part of the loan submission package. Although unregulated and not “officially” part of the risk analysis and evaluation process for traditional lending institutions, the power of social media profiles may strengthen (or weaken) a prospective borrower’s opportunity to get a loan.  It is important to keep in mind that all profiles are public domain and remain in perpetuity.  If you haven’t started already, now would be the perfect time to begin social media branding for yourself professionally and your business.

 

FICO (Fair Isaac Corporation) is the credit score evaluation company whose process is used by most lenders to gauge a potential borrower’s “creditworthiness.”  Today, FICO does not include social media profiles.  In addition, all U.S.A. financial institutions must adhere to fair lending laws and other regulations which currently do not factor how social media data can be used in underwriting.  But one day, that may change.

 

From the perspective of consumer groups, there is a growing concern that the unregulated nature of social media and its possible practice by lenders could lead to denying loans or increasing interest rates, unfairly.  On the other hand, advocates contend that incorporating social media into the application gives new, startup businesses that lack a track record, or businesses (entrepreneurs) that have bad credit history, a way to make up for those shortcomings by providing more information.  Consider the data collected via social networks may say more about the borrower than the FICO score.

 

Allowing lenders’ access to social media accounts may improve the chances of approval by providing more data points to the lender.  The use of social media in underwriting may grow over time and this is how you can best prepare for it today:

 

THINK:
Social Media is a marketing tool for personal and professional branding.

 

KNOW:
Social media allows you the opportunity to communicate your expertise and the company.

 

DO:
The information that should be perfect on social media includes:

  • Name, address, name of business, job title, etc. are consistent across all social media sites.
  • Launch the social media accounts soon after the business launch so it corroborates the time in business.
  • Increase social media connections personally and for the business profiles.
    • Target type of connections of quality and seniority.
  • Monitor the ratings and reviews of the business.
    • Develop buzz about the business, its products and services on social media sites.
    • Interaction with customers on social media should be often and well communicated. Manage conversations and complaints. All questions should get a response.

Request Consulting from NJSBDC!