2015 Success Awardee (Brookdale Community College): Jessie Beauty Salon, LLC

DECAL - NJSBDC Success Awardees - 2015 illustration [BROOKDALE]



Altagracia Sanchez, a native of the Dominican Republic, came to the United States at age 15. An amazing young lady with exceptional work ethic and a dream on one day owning her own business. Altagracia, aka “Jessie” went through cosmetology training while still attending high school and starting working in a salon right away. She started at the bottom…first sweeping floors, then shampooing hair and worked her way up, all along the way studying trends and best practices and watching and learning from senior stylists and business owners. After Jessie completed her apprenticeship and while attending community college she decided that instead of working for a salon, she would own one.

Jessie took a very smart bootstrapping approach to starting a business and chose to join forces with an existing nail salon to control costs. She bought used equipment for this shared space and started with a lean but solid foundation. Jessie’s salon and clientele soon grew to a point where they had to move to a larger space. Both Jessie and the nail salon moved to a larger location, yet still remaining in the area of Perth Amboy, NJ where their loyal and growing customer base was located.

Jessie discovered the NJSBDC at Brookdale Community College in a passing conversation with one of her clients. In reaching out to our office, Jessie was introduce to the various resources available through the NJSBDC. In meeting with the center’s director she found that she would benefit from a change in legal structure and became informed on good business practices.  The NJSBDC at Brookdale Community College assisted Jesse in creating a new legal structure and continued on with her as a trusted advisor for business development, financing, accounting and human resources, in response to her growing staff.

Towards the end of the year in 2014 Altagracia decided that perhaps it was time for her to venture out completely on her own. With counsel from the NJSBDC at Brookdale Community College she reviewed the various financial options and decided that it would be feasible for her to move independently to a new facility and establish a full service salon.

In February of 2015 Altagracia’s dream on entrepreneurship came through. She move her business to a new location and established Jessie Beauty Salon LLC, a full service beauty salon. The salon expanded its services to include hair, nails, make-up and other beauty services. The growth of her salon has enable her to double her staff.

“I am so grateful for everything that Jackeline Mejias-Fuertes and the NJSBDC at Brookdale Community College has done for me. I want it to be known that she has been a very special part of my business. I thank her and the SBDC for all that it has done for me. The guidance provided has been and continues to be unbelievably helpful, I trust them with my eyes closed. Whenever I see a document or have a question I think about them right away because I know they will provide me with the best advice. I always consult with them before my accountant for any assistance needed.  I’m grateful for the awesome relationship we have developed, and hope for many more years of your great counsel.”

Jessie’s hard work, dedication and smart approach to business development has led her to continuing successes and we at America’s SBDC New Jersey at Brookdale Community College are proud to be part of her business growth team.




Jessie Beauty Salon, LLC

252 Madison Ave,

Perth Amboy NJ 08861

Instagram @jessiebeautysalon



This slideshow requires JavaScript.








IMAGE CREDIT: Anthony Alvarez Photography, LLC